Imagine if every household item you purchased helped someone in need. Sounds utopian, huh? Well, now your toilet paper can build toilets for those who don’t have access to them. Simon, Jehan and Danny started Who Gives A Crap (WGAC) when they learnt that 2.5 billion people across the world don’t have access to a toilet – that’s roughly 40% of the global population. This cheeky-but-appropriately named initiative donates 50% of their roll profits to WaterAid to build toilets and improve sanitation in the developing world.

After a successful crowdfunding campaign in 2012, the gents were able to do their brilliant idea justice. They take pride in the fact their loo paper is made from 100% recycled fibres – saving trees, water and landfill. And did we mention they don’t use any chlorine, inks, dyes or weird perfumes – they just pulp the clean fibers to make biodegradable, strong and silky soft rolls? Oh yeah. WGAC is something we need daily, is beautifully designed and helps those who aren’t as lucky as us. It’s pretty genius. We’ve ordered the 10 x 48 pack because we give a crap. Image courtesy: Thousands.